Design attitude
Fashion is a cultural expression: art, music and dance act upon it while modifying society and its inhabitants.
Fashion becomes functional, garments become design objects.
Reversible aesthetic
Francesca Marchisio is an Italian pioneer of reversibility. She’s been experimenting with objects’ transformation since 2011. Fashion becomes metamorphic, clothes fit every style and allow people to stand out or camouflage according to the contexts.
The reversibility is in the hands of the wearer, who likes to interpret fashion as a personal experience to always feel good.
Perspectives change, objects last.
Object For Humans
The dress has always been created for humans. At the beginning it was all about functionality, to cover, to keep people warm but it evolved into a statement for human emotions, a way to express oneself.
Dress for humans to express their unique identity.